SocialRevenue started in 2021 with a small irritation: most paid-search reviews are built on a flattering screenshot and a story. A single good month gets framed as a pattern, and the numbers that would prove it are never shown.
So we built the agency around the opposite habit. Every account opens against public benchmarks anyone can check, the all-industry search conversion rate sits at 8.18% as of 2026, and we hold your account to your industry's real figure, not a blended average. The Benchmark Observatory is that data, published in full.
Our promise on honesty is simple. We score accounts on the same five levers whether or not you hire us, our reporting shows the misses next to the wins, and no recommendation is shaped by what is easiest to bill. If the data says a channel is not working, that is what the report says.
Three people, named and reachable. The bylines on our guides are the people running your campaigns.
Founder & Head of Paid Search
Dana has managed Google Ads accounts for DTC and local-service brands since 2014, with a stretch leading paid search at a mid-market retail group before starting SocialRevenue. She built the five-lever teardown the agency runs on every audit.
Focus
Google Ads · Performance Max · account structure · Smart Bidding
Senior PPC Strategist
Marcus runs the Shopping and Performance Max side of the desk. He spent six years on ecommerce feed management before joining SocialRevenue and is the person teammates ping when a ROAS target stops making sense.
Focus
Shopping campaigns · product feeds · Performance Max · ROAS modeling
Measurement & Analytics Lead
Priya owns conversion tracking and reporting at SocialRevenue. She came up through analytics engineering and rebuilt the agency tracking stack around server-side tagging and Consent Mode v2 after the 2024 EEA changes.
Focus
GA4 · server-side tracking · Consent Mode v2 · attribution
Our guides cite primary sources, Google's own documentation and the WordStream/LocaliQ benchmark report, so you can check the claim, not just trust it. We name the tools we use, including ones we do not sell, and we describe trade-offs plainly. Read our five-lever method to see exactly how an account gets scored.
Meet the team on a call. You get a free, five-lever audit of your Google Ads account, findings and fix order included.