A free PPC audit that finds the leak
Most "audits" are a sales pitch with a logo on it. Ours is the five-lever teardown we run internally, delivered as written findings and a fix order you can act on with or without us. We score your account against your industry benchmark, not a flattering average, and tell you where the budget is going.
Request your audit
Tell us what you are running and what is bothering you. We reply within one business day with exactly what to share.
What the five-lever teardown covers
Every lever gets a score and a written finding. Nothing is hand-waved, and nothing hides behind a black box.
Account structure
Campaign and ad-group architecture, match-type mix, and whether the Search-versus-Performance-Max split is costing you control.
Wasted spend
Search-query reports and a negative-keyword review, the budget broad match is leaking on loosely related searches.
Bidding & targets
Your Smart Bidding strategy and whether the CPA or ROAS target actually fits your margin and conversion volume.
Creative & assets
Responsive Search Ad strength, asset coverage, and the Quality Score signals dragging your costs up.
Tracking integrity
GA4, conversion setup, and Consent Mode v2, whether the data your bidding relies on holds up.
The same five levers drive every engagement, see how they work in our method, or check the Benchmark Observatory to see the data we score you against.
Questions about the audit
Yes, and there is no obligation to hire us. We run your account through the same five-lever teardown we use internally and hand back the findings and a fix order in plain language. If you want to act on it yourself, that is a fine outcome. The audit earns trust; the retainer is a separate decision.
Read access to your Google Ads account, and ideally your GA4 property, is enough to start. We never ask for billing changes or admin control for an audit. If you would rather not grant access yet, a screen-share walkthrough works too. We will tell you exactly what to share on the first reply.
You will have the written teardown within three to five business days of granting access. Larger accounts with multiple campaign types take the longer end. We would rather spend the extra day reading your search-query reports properly than send back a rushed checklist that misses the real leak.
A score on each of the five levers, the specific issues we found, and the order we would fix them for the fastest impact. We hold your numbers against your industry benchmark, not the blended 8.18% average, so the findings reflect what good looks like in your market specifically.